About 1 in 12 men and 1 in 200 women are color vision deficient meaning, they cannot correctly detect certain colors, and therefore, any marketing effort be it through careful logo design, an advertising campaign, or anything else that is completely or heavily dependent on colors alone will be incomplete and not comprehensively effective. But there’s a segment of the market that is immune to this influence.

Importance Of Color In Consumer MarketingĪccording to a consumer research report, 93% of consumers rate the visual appearance of the product as the most important factor when it comes to purchase-decisions 85% admitted to being heavily influenced by the color of a product.Īs you can see, colors play an important part in influencing consumer’s purchase decisions. These universal meanings help artists and advertisers put a lot of responsibility regarding a brand identity’s initial success to its brand colors. And people usually associate green with earth, growth, and development. Black is considered a somber and mysterious color in most cultures. For example, red is considered a color of excitement, intensity, and passion. There is sufficient research that helps us establish certain meanings that people universally associate with certain colors. The emotive side of psychology deals with how we feel emotions and express them, and how different colors and hues impact our subconscious and affect our moods, feelings, and actions. You add emotions into the mix and it becomes even more complicated. Emotive Psychology Of ColorsĬolor psychology is not an exact science. Today, we will use this space to learn about this influence of colors, the psychological connotations of different colors, and most importantly, understand how they convey or influence certain moods. Marketers, brand owners, and advertisers, therefore, spend time, money, and mental resources to choose the most perfect color combinations to represent their brands. Colors are not only crucial in making people retain the information they also influence human mood, feelings, and behavior. While shapes, structure, and font styles also contribute to forming a coherent brand message, it’s the colors that are the most potent when it comes to recognition and recall.Īccording to a market research report, the brain notices and processes colors before shape or wording, and when it comes to new brands, the information that is most remembered by the brain about the new brand’s logo is its colors. Now that we’ve got that covered, let’s dive into the relationship between room colours and mood.Every piece of graphic design contains a concise and intricate message embedded in its lines, shapes, hues, and fonts. A purple object is purple because it absorbs all the light emitted by the sun except for purple, which it reflects. A black object is black because it absorbs all the light emitted by the sun. For example, a white object is white because it reflects all the light emitted by the sun.

The property of an object (reflective or absorbent) is what gives it a specific colour. Without light, there would be no such thing as colour. A colour is the frequency of the light emitted by the sun (or an artificial light source) that our eyes detect – this is called the visible spectrum (or visible light). The relationship between room colours and mood is one that has been thoroughly studied and researched, and it has been proven that a room colour can greatly influence your feelings and thoughts.īefore getting into the details about room colours and mood, we need to understand what colour is. It can affect your mood in a positive or negative way, and it can set the ambiance for a particular room.

Solutions for Online Consumer EngagementĬolour plays an important role in interior design.

Colors and moods